Website Analysis
Website architecture
Web architecture requires particular attention to web content, usability, interaction design, and information architecture and web design. For effective optimization it is necessary to have an appreciation of how a single website relates to the internet and how search sites determine top 10 placement in Google and other search engines
Backend Coding
The structure of your site will be composed of the different sections and navigation within those sections. SEP will optimize the framework that shapes your site and defines the navigation scheme so crawlers more closely assign your site's ranking on page 1 of Google.
Tracking and Reporting
SEP will track and reporting all visitor action on your page such as how many visits to the site, how many visits to a certain page, the visitors' IP addresses for geo-targeting, what particular items were clicked on, how many comments were left and by whom, anything that was printed, purchases and etc. SEP will report all of this demographic marketing that information to you on a daily, weekly or monthly basis, that can be incorporated into your advertising and marketing campaigns.
Conversion Areas
Conversion rate is a measure of the number of potential customers who visit the site versus customers who buy the product. By optimizing the front end of your site design, SEP will make the buying process for visitors as convenient and as easy as possible.
Server/Hosting quality analysis including DNS setup and IP setup
SEP will host and maintain a server to set up your private DNS and IP address. The DNS set up host names and domain names into IP addresses on the Internet or on local networks that uses the TCP/IP protocol. A separate IP address is important in the event that a server also hosts sites that have been blacklisted by search engines. Those search engines may discount your site if they think you may be connected to those sites somehow. This happens often when hosting with GoDaddy and 1And1, which is why smaller private hosting companies are able to compete in the first place.
SEP will also insure that there are redundancy programs in place with several of our partners; if one server goes down, another will pick up automatically without any lapse in hosting.
Website optimization implementation
The core of your website optimization success is website optimization implementation. Our website optimization experts will make the necessary adjustments to your website with regards to incorporating your selected keywords into existing web pages, adjusting the keyword density needed to achieve top ten rankings, editing and optimizing the most important areas within your site's source code, creating and implementing server level adjustments to ensure your site is search engine friendly and more. All changes are provided to you in a private development area that is not viewable to the public. Upon your review and approval, your changes will be made live; effectively wrapping up the website optimization implementation process.
Keywords: website optimization, web optimization |
