It's the Next Generation of SEO
In May of 2007 Google launched its Universal Search system which forever changed the way websites would be ranked. No longer are meta tags and content peppered with keywords the golden road to the top of the results page. With this new system, an entire site is evaluated, including its images, videos, articles, as well as the site's interaction with the rest of the Web. Web masters and business owners alike realize that getting noticed on Google now requires a well thought out strategy and regular evaluation and updates.
SEO 2.0 takes into account all digital media and social media. Optimizing today's web content means telling search engines about not only your text content, but also videos, music files, flash animations, images, social networking and other files. Searchers are cruising the information highway for entertainment as much as research and information sharing. Multimedia sites require multimedia optimization to tap into that traffic.
To bring your website from SEO 1.0 to SEO 2.0, first take stock of all your multimedia assets. As you check over each category (video, text, blog, etc.), look at it from a search engine point of view, starting with the URL. Does your URL clearly convey the topic from a searcher's standpoint? How are you naming your multimedia files? If you have been naming them for easier internal categorization, such as “widget%20xyz,” start changing those names to specific descriptions, such as “ford-mustang-headlight-model.”
Implementing SEO 2.0 also includes applying meta tags, clarifying site maps, and working with analytics packages. Any way in which you can turn a visual or audio file into clearly descriptive text will help search engines index your multimedia files and return them in targeted searches. Analytics such as Google Analytics can give you a picture of what a crawler sees when it visits your site and how it translates into information on the search engine. Bringing your dynamic website up to speed with SEO 2.0 may take extra time in the beginning, but the return in increase traffic ensures that your entire site is seen and heard.
What is SEO 2.0?
We are living in the new and exciting era of SEO 2.0. Now think for a moment of adding syndication content beyond articles. What would happen if you began to release quality videos, pod casts, press releases and other media content over the course of a whole year? Can you imagine the positive results of having all this targeted content syndicated around your personal business vision and the theme of your central hub? Perhaps you are starting to see the power of SEO 2.0.
SEO 2.0 is social media attention to your web content that is so phenomenal that it is noticed by the search engines. In other words, it is non-technical SEO. The more social buzz about your website with real people other than you bookmarking your blog posts, etc. is now much more powerful search engine marketing than any technical SEO 1.0 ever was!
Don't play Hide-and-Seek with potential customers!
Without SEO 2.0 you may be hiding from up to 85% of those searching for your products and services online.
SEO 2.0 is about strategically elevating optimization...
SEP knows what search engines like Google, Yahoo and Bing are looking for and how they decide which websites to display when a search is entered. We've used that knowledge to create SEO 2.0 - new, innovative, affordable programs that can help your business get found quickly and easily.
                 
For more on SEO 2.0 please read our SEO 2.0 Services page.
Keywords: SEO 2.0, search engine marketing 2.0 |
