One of the first steps in our SEO 2.0 process, a copy analysis will be completed on all subpages throughout your website. This allows us to identify the existing pages and copy that has the potential to help support your selected keywords and sustain long term top ten rankings. If your site is in need of additional copy, we then work with you and a professional SEO copywriter to ensure the proper marketing message is conveyed within new creative copy written especially for your site.
There are times when sites do not have enough copy to support their SEO campaign; there are also times where pages within your site are perfect for the visitor, but missing integral parts for a successful SEO campaign. We offer a professional SEO copywriting service that will allow you to keep your existing copy intact, while incorporating new copy and/or pages within your site to ensure the success of your campaign. This highly creative copy will incorporate your marketing message, strong calls to action, and exhibit the same look and feel as your existing web pages. You will always have the final say of any potentially new copy created for your website.
SEO Copywriting
SEO copywriting is the technique of using your most profitable keywords within the copy of your web page so that it pleases the search engines as well as your web site visitors. This is an important skill you need to develop if you want your online business to prosper since it's the primary way visitors will be finding your website.
But if you don't think you can even write a coherent sentence, much less a whole page that's written to optimize for the search engines, no need to worry. It's not nearly as hard as you think to write good web copy and through in keywords like SEO copywriting.
Writing for your website is a non-negotiable. You must either learn to write good webcopy if you're going to have a successful online business or hire someone to write for you.
Start with the Basics
SEO copywriting is nothing like writing a college research paper, minus the MLA or APA citations. Sure, it's good to write in complete sentences and to spell things right, but the focus is on establishing your own voice and communicating clearly without using big words.
In fact, the fewer big words you use, the better. No one will spend very much time on your web site if you use too many big words! The words you do want to use are those profitable keywords that you've found that will optimize your page for the search engines and give your visitors a reason to stick around.
Reading and Writing on the Web
Most people on the internet scan the web pages they land on. If it doesn't capture their interest right away or fulfill their search for information, they are gone to the next site! In this case it won't matter if you're on the first page of Google in the top ten or not.
Establishing your own voice is important because you are giving your web site visitor a reason to come back to your site. Your mission is to establish yourself in the eyes of your web site visitor as an expert with a unique insight into a particular niche that will benefit them. What's in it for you is to write a web page that will result in your visitor bookmarking your site and coming back…often!
This is just like in the real world where you want customers to want to come back to your place of business!
SEO Copywriting for Your Visitors and the search engines
If your business has a specific niche or positioning strategy, your copy will focus on your particular niche and the expert knowledge you bring to the table. The keywords you've pinpointed as most profitable will be the starting place for your copy. Our niche is SEO 2.0 and guaranteed seo, besides placing a website on the first page of Google.
You need to establish a purpose, either on paper or in your head, about the web copy you are about to write. What do you want the visitor to take away from your page? What information are you trying to communicate? Do you want to simply inform them of something? Do you want to offer a solution to their problem? Do you want them to contact you? Do you want to recommend a product?
Remember that the needs of your visitor are what seo copywriting is all about. This phrase sums it all up: “What's In It For Me?” (WIFFM) That's what they're thinking; that's what they want… a solution to their problem or an answer to their question. If you don't give them what they want or need, they will go somewhere else online until they find what they're searching for.
You've got to think the way they think, too, when it comes to the search term they're using when they use the search engines. A lot of times the word you think they would use is really a term that only experts and professionals would use. If that's your target audience, great! If you are targeting people who aren't experts or professionals, then you need to find a better word.
A lot of people complain that they just don't know what to write about. A little creativity and imagination is what you need and it's as simple as putting yourself in the place of your visitor.
If you were looking into this subject, what would you want to know? Answer that question and the copy will flow.
For more read our How to Increase Page Rank section.
Keywords: SEO copywriting |
