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About Search Engine Partner

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Search Engine Partner is the featured product offering of IDD Information Services, formerly part of Dow Jones and Company.

Search Engine Partner Company Facts:

Search Engine Partner currently employs 600 full and part time associates across the United States, United Kingdom, Australia, and South Africa.

Search Engine Partner has the largest internship program out of any IT-related company in South Florida including IBM and Microsoft. It recruits more students from local schools than any other firm according to the Career Development Center at Florida Atlantic University.

The firm reached the 15,000 client mark in June 2010.

Notable Clients Include:

MSI Computers, Cybersource and Authorize.net, Pixellogo, Easylobby, Jaymunda, Morikami, Ricks Cabaret, Turnkeywebtools, Care.com, Implix and GetResponse.

Search Engine Partner Mission Statement:

Search Engine Partner's mission is to partner with every client we service and to treat each partner equally whether a sole proprietorship or large business.

Search Engine Partner Vision Statement:

At Search Engine Partner, we hope that by partnering with our clients it will have a synergistic effect in increasing our clients' sales, thereby increasing there adspend, which we hope will be reinvested through their campaigns with us.

Accomplishments:

In 2010 Search Engine Partner was ranked by Alexa as the #17 Online Advertising Agency in the United States.

Company Awards:

BBB Logo diversity business logo top 100 business leader promotion world readers choice

1. Better Business Bureau:

A+ Rating:
http://www.bbb.org/west-florida/business-reviews/internet-marketers/getupdated-internet-marketing-in-clearwater-fl-90010034
http://www.bbb.org/south-east-florida/business-reviews/internet-advertising-services/getupdated-in-fort-lauderdale-fl-40000677

2. Diversitybusiness.com 2010 Award

Top 100 Privately-Held Businesses in New York
Top 500 Privately-Held Businesses in the United States

3. Business Leader Magazine:

Top 100 Small Businesses

4. TopSEOs Winner:

#10 - Best Mobile Optimization Company, February 2009
#17 - Best Organic Optimization Company, February 2009
#11 - Best Mobile Optimization Company, January 2009
#16 Best Organic Optimization Company, December 2008
#11 Best Mobile Optimization Company, December 2008
#16 Best Organic Optimization Company, December 2008

5. AboutUs.org:

#10 website on SEO copywriting, 2008-2009

6. Promotion World:

Best SEM Company of 2008
Readers' Choice Award 2008

Locations:

Ft. Lauderdale:

350 East Las Olas Boulevard
Fort Lauderdale, FL 33301
954 667 9SEO

Miami:

200 South Biscayne Boulevard
Miami, FL 33131
305 982 SEO2

Texas:

26 E Debbie Lane
Mansfield, TX 76063
817 405 0225

Search Engine Partner's History

Gari Software Associates
Gari Software Associates 293 Eisenhower Pkwy # 250
Livingston, NJ
(781) 663-3410
GariSoftware.com

Gari Software Associates was co-founded by Dr. Larry Rafsky in 1985 and was acquired by the Dow Jones Company in 1990 under the subsidiary IDD Information Services. The organization specialized in financial data base and real-time news integration for Wall Street. Clients included Merrill Lynch, Shearson, CS First Boston, Dean Witter, Chemical Bank, and Kidder Peabody. Dr. Rafsky served as president of Gari from 1985 to 1998. The company's flagship products were MediaXpress, xmlnews.org, and the first hyperlinking search engine called RankDex. RankDex was developed by Robin Li, the founder of Baidu, and Dr. Clinton Cimring, the founder of GetUpdated.

RankDex used backlink information (i.e., information from pages that contain links to the current page) to assist in identifying relevant web documents. Rather than using the content of a document to determine relevance, the technique used the anchor text of links to the document to characterize the relevance of a document. (The idea of associating anchor text with the page the text points to was first implemented in the World Wide Web Worm (Oliver A. McBryan, GENVL and WWWW: Tools for Taming the Web, First International Conference on the World Wide Web, CERN, Geneva, May 25-27, 1994)).

The Hyperlink Search Engine applied this idea to assist in determining document relevance in a search. In particular, search query terms were compared to a collection of anchor text descriptions that point to the page, rather than to a keyword index of the page content. A rank was then assigned to a document based on the degree to which the search terms matched the anchor descriptions in its backlink documents. This process was referred to as citation counting or backlinking.

The well known idea of citation counting is a simple method for determining the importance of a document by counting its number of citations, or backlinks. The citation rank r(A) of a document which has n backlink pages is simply r(A)=n.

RankDex is mainly known today for being the technology underlying Baidu and having been cited in Lawrence Page's patent application for Google's PageRank, as well as several hundred subsequent patent applications for search engines.

In 1998, Dr. Rafsky led a management buyout of Gari Software from Dow Jones, and sold the resulting entity to WavePhore, while IDDIS retained the RankDex search engine.

IDD Information Services
2 World Trade Center, 18th Floor
New York, NY, 10048
(212) 432-0045
InvestmentDealersDigest.com
IDDInformationServices.com

Founded in 1935, Investment Dealers' Digest was a full service multimedia financial publishing, database, software and consulting company that served the professional investor community for many years. IDD Information Services is IDD's multimedia financial information services division.

Mark Lerch and Michael Danziger helped form IDD Information Services in 1984, a provider of financial information data, news, and services, which was sold to Extel Financial in 1986. IDDIS provided the investment banking, financial services and money management communities, as well as corporate clients and personal investors, with a full spectrum of top-quality domestic and international financial databases and information management software. Their institutional clients included the leading investment banks such as: Bear Stearns, Chemical Bank, CS First Boston, Dean Witter, Merrill Lynch, Paine Webber, Prudential and Smith Barney. Their personal investor products were provided to users through major consumer software and online distribution channels. IDD was acquired by Dow Jones & Co. in 1997 where they launched a number of innovative services including Barron's Online in partnership with Dow Jones and Tradeline Electronic Stock Guide.

Platinum Equity acquired IDD Information Services renaming the company Tradeline.com, from Dow Jones and Company in January 2000, which was then acquired by SunGard in 2002. Tradeline.com provided industry-leading securities data, Web-based development tools and software applications to the investment banking, corporate finance and professional securities analysis industries.

Since 1973, Wall Street's leading banks and brokerage houses relied on Tradeline.com for the industry's most accurate and comprehensive historical securities pricing data. The company was the first of its kind to provide data resources and tools via a Web-based application to the professional marketplace.

IDDIS Today:
Upon Sun's partnership talks with Oracle in 2008, the company sought to re-establish the now 10 year old search technology of RankDex. To aid them in the process the joint author of the technology behind RankDex and the founder of the subsidiary GetUpdated, Dr. Clinton Cimring was enlisted to aid in the process. In 2009 Dr. Clinton Cimring was appointed interim CEO of the Search Engine Partner offering. Search Engine Partner companies would include Gari Software, IDD Information Services, Tradeline, and several internet marketing firms that had been acquired along the way to add marketing insights to current search engines including GetUpdated, SEO Treo and The International Cimring Group (ICG).

SEO Treo
2121 East Coast Highway Suite 260
Newport Beach, CA 92625
(310) 574-2376

As the first social media optimization firm in California SEO Treo began optimizing for social networking and bookmarking sites like Myspace, Digg, and others in 2001. It was also the first firm to optimize content for Facebook in 2005 and Twitter in 2006. That same year it united with Dr. Clinton Cimring to rollout the beta version of Search Engine Partner.

GetUpdated
One East Broward Blvd. Suite 1110
Ft. Lauderdale, FL 33301
(954) 667-9SEO

Since 1999 professional marketers and more than 75,000 global clients had seen Getupdated as the ideal partner of choice for their complete Internet Marketing needs. The company was traded on the OMX Stock Market (Stock symbol: GIM) employing around 300 people throughout offices in Tampa, Fort Lauderdale, San Jose, Paris, London, Manchester, Sydney, Stockholm and Norway.

Getupdated's portfolio of ‘end to end' internet marketing solutions, positioned the company as the definitive ‘one stop shop' for all of a clients internet marketing needs.  Getupdated's strategic goal was to provide Internet solutions that allowed Entrepreneurs as well as Marketing and Sales Directors to maintain focus on their organizations' core competencies.

International Cimring Group (ICG)
2655 S Bayshore Drive #511
Miami, FL 33133
(305) 982-SEO2

The International Cimring Group was the first (what would now be called) SEO company. At the time, in 1996, the services were referred to as website optimization, search engine placement, etc. The International Cimring Group currently holds the patent for the acronym “SEO.”


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