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Reverse SEO Optimization Terms

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Your Responsibilities

Reverse SEO requires light involvement by your webmaster or IT professional. Ultimate success is highly dependent on their effort. To help achieve a smooth and successful implementation, it will be your responsibility to:

  1. Provide copy (text) in MS Word 2003 .doc format without formatting i.e. bullet points, colors, boxes, etc. or extension of files created in Dreamweaver that is not plagiarized.
  2. Provide FTP access (username and password) to actual company website or CMS login (Wordpress, Jooma, Drupal, etc.).
  3. Sign up for social networking sites as needed. (Account population will be handled by us).
  4. Reply to emails within 48 hours.
  5. Create a new Gmail email account and email us the username and password for use in building inbound links.
  6. Contact support@searchenginepartner.com 24/7 with any questions or concerns.

Timeline

The hours for Reverse SEO do not necessarily correspond with the amount of hours that it may take to complete your project i.e. de-rank the undesired results being targeted for. A total of 700 hours may be completed within a month considering that the hours are divided between one or more teams of engineers. However, it takes time for Google and the other search engines to go through each page of your website and save those pages to their servers. (Search engines work by saving the web pages on their servers and when a searcher runs a query, it is run on the server; not on the actual sites on the web). This process can take as little as a week if the undesired search result hasn't lasted for very long, but up to 6 months if the results in question have lasted for several years. For the purposes of the guarantee, it cannot take longer than 12 months. A 12 month timeframe will usually correspond with an undesired result that has lasted for a long time combined with opposing SEO efforts.

Reverse SEO Agreement

(The "Agreement") is made the date your order is completed on our website by and between whoever has placed the order with the username and password used to login to the shopping cart (whether individual or company), ("Client") and Search Engine Partner, whose principal place of business is in South Florida, U.S.A. ("Firm"). This is agreement is entered into at the Firm's place of business. Client hereby employs Firm to optimize the Client's website as follows:

SEO Services: Firm shall only implement SEO practices that are within the Webmaster guidelines recommended by Google and W3C.

Payment: The Client shall pay ongoing maintenance fees once the client's website is ranked per the Reverse SEO service purchased. Payment shall be made at Firm's address or via website within 15 days of invoice. Payments made after the sixteenth (16th) day shall incur a fee of 1.8% per month. If any payment is not made as agreed, Firm has the right to cease further performance. Any fees for completed work shall then be invoiced. Monthly maintenance fees are based on left-hand side of the screen top ten results in the following search engines only: Google, Yahoo!, and Microsoft Bing. Non-payment may result in Firm placing a service lien on website and/or any work performed for Client. All payments are non-refundable unless stated otherwise in our Guarantee;

Money Back Guarantee: All SEO Packages come with a Money Back Guarantee. If we do not reduce the ranking of at least one site for search terms that are part of your campaign within 12 months starting from the date of your new SEO code being approved, uploaded and live, your initial Reverse SEO Set up fee will be refunded. A ranking is defined as an appearance of a search term within a site not owned by Client that appears on a search engine results page. Any website that is optimized after the reverse optimization campaign has begun is not eligible for the guarantee. Guarantees may be voided for, among other reasons, failure to provide FTP access, intentionally clicking on, and thereby voting for, the website that is being reverse optimized, sabotaging Firms efforts by contacting a competitor once the campaign has already begun, or not providing enough content if Firm is not to create content. Client shall not delay this timeframe by not supplying information requested by Firm or approving edits within at least one week from when requested.

Cancellation: Prior to the 12 month guarantee referred to in point 3, if no progress has been made (progress is defined as websites being created and optimized, which appear on the first page of Google, Yahoo, and Bing and/or the suppression of the undesired website from the first page of the aforementioned search engines) the client may cancel this agreement and receive a refund of its deposit from Firm.

Requirements: FTP access and Google analytics (if registered) (username and password), will be required.

Search Terms: This agreement applies to targeted keywords (phrases) that currently appear on the first page of a search engine's result's page, whereas the resulting websites are negative or competing in nature. Overly competitive keywords (those outside of the selected keyword level) may require additional fees.

Directory Submissions: Firm will submit websites to free directories. Some directories may require a fee, which would be the responsibility of the Client. Some Companies may have already paid for directory listings prior to hiring Firm. Therefore, a list of recommended directories will be provided to Client for approval once Firm verifies which directories Client may need. To qualify for guarantee Client shall be required to pay these fees.

Copy: Firm shall be responsible for inputting copy / text. Any text or copy supplied to Firm must be owned and in the possession of Client. Any copy/text copied and/or plagiarized shall void this contract in its entirety, shall be considered a material breach, and shall excuse Firm from further performance. Firm shall indemnify itself against Client in the case of litigation arising from Federal or State Copyright violation.

Copy Writing: Firm will be responsible for revising Client's copy and incorporating Search Terms, considering preexisting copy exists. If additional or new copy is required to be written Firm charges $100USD per page. Client has final approval on all copy edits. If Client chooses to write its own text /copy for Firm to incorporate into website, it must be formatted in Microsoft Word version 2003 (.doc) or any version of Dreamweaver (.html, .htm).

Length of Maintenance Agreement: The monthly maintenance agreement, if selected, will continue in force for at least 12 months starting from the date of Client's new SEO code being approved, uploaded and made live.

Warranties: Firm does not make any verbal warranties or guarantees outside of this agreement regarding search engine rankings or performance. There are no warranties which extend beyond the description on the face hereof.

Confidentiality: Firm will keep company information including negative press confidential under the ECPA, 18 U.S.C. §§ 2510-2521and will not disseminate any information regarding any Reverse SEO campaigns without prior written approval.

Venue/Choice of Law: This agreement constitutes the entire agreement between the parties and supersedes any and all prior agreements and understandings. This agreement may not be altered or amended except in writing signed by a VP of Firm. This agreement shall be interpreted in accordance with the laws of the State of Florida, USA. Venue for all purposes shall lie solely in South Florida, USA. Client shall be responsible for all legal fees and costs incurred by Firm in any litigation, including appeals, arising under this agreement. The parties shall not be liable for indirect, incidental or consequential damages, including but not limited to loss of profits or other economic loss, by reason of the termination of this Agreement or any breach thereof.

Acceptance: Acceptance of these terms by Client shall be construed by Client either signing a custom proposal or invoice or by tendering payment. Acceptance of monthly maintenance fees shall be inherent under this agreement unless Client specifies otherwise in writing either via email or fax.

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