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Link Popularity and Link Building

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One of the most difficult parts of search engine marketing is building link popularity.  SearchEnginePartner will design a successful link popularity strategy for your site; specifically designed to help your site achieve top search engine rankings for the keywords you select.  The perfect mix of link building options will be selected to fashion a customized link strategy created for longevity and a permanent high rank.

In SEO terminology it is the term used to describe the value of a website, where the measurement is based on the quantity of quality Inbound links (also called backlinks) to your pages. Many search engines, including Google use link popularity in its algorithm when determining where your Web site is listed in its SERP.

Understanding Link Building

Without proper link building, your site will not rank competitively. Plain and simple. According to Google, "[W]ebmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

Backlinks (Inbound Links)

In order to rank competitively in Google your site needs to gain 'trust' in your industry. By increasing your backlinks (link popularity) with relevant directory links, contextual article links, and social network links, your search engine rankings will increase for the keywords of your choice. Overnight success is not possible; however, with our effective link building strategies, you can see dramatic ranking-results within 90 days. Every single link we provide is 100% contextually relevant.

Anchor Text/Link Text & Keywords

The anchor text (also referred to as'link text') is an important element for higher rankings for a specific keyword or keyword phrase. We implement the best practices for varying anchor text and its' surrounding content. Identical link text and descriptions are a red flag to search engines. There are many theories and strategies on how to best go about varying linking phrases. Our approach is to be as original as possible, and maintain the goal to increase your search engine rankings for your desired keywords and phrases.

Beware of the Scamming SEO / Link Building Companies

AVOID LINK FARMS. Any Link Building Company which relies on reciprocal links via link exchange networks (also referred to as link farms) will either get you heavily penalized, or in most cases, banned from search engines. This is called a "black-hat" tactic. After years of knowing and working with other SEO companies, there is one simple truth: most SEO companies don't have a clue what they're doing when it comes to link building. Many big-wig SEO firms charge a front of ten to twenty thousand dollars and only focus on content and Meta tags! Ten years ago, title tags and Meta descriptions filled with keywords would be a sure-fire way to rank number one - but these days - you probably won't appear in the top two hundred results in Google without a structured inbound links profile.

SearchEnginePartner's Promise to You

SearchEnginePartner will keep you informed with all aspects of your link building campaign and provide on-site recommendations if necessary. While there are other reputable and qualified link building companies out there on the Internet, nobody (from what we've found) comes close to our quality, pricing, or service. We enjoy a high level of satisfaction when our clients rank number one for competitive keywords.

For more read our How to Increase Page Rank section.

Keywords: link building, link popularity

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