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As part of our SEO 2.0 process, we want to ensure you are leveraging your authority and brand correctly. Are you well known? Has your company been covered in the press? We will look for press coverage in search results for your brand name. We will use press release and article sites to write articles about your business, and link them to other pages about your company. Press releases typically do well in news searches, and if you point a few links at them it can also contribute to these press release sites appearing in the search results that would lead to your site. |
SEO Public Relations (SEO PR) involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communication channels and tools. However, as one of the four promotional mix options available to marketers, it is the one option that receives the least amount of attention. Many marketers view public relations as a means of handling rudimentary communication activities; but SEO public relations goes beyond that to help marketers reach their objectives.
Search Engine Partner looks to use SEO public relations to enhance the relationship between an organization and its target audience, as well as aid the marketer's message to rise above other promotional methods. Our goal is to establish a reliable and credible image for you business through our relationship building efforts. Search Engine Partner will assist your company in building awareness and establishing the ideal image in articles and stories issued through an assortment of media outlets. We will also closely monitor numerous media channels for public comment about your company and its product/service, in addition to managing crises that threaten the company or product/service image. Moreover, as part of our SEO 2.0 process we will help you build goodwill among your organization's target market through community, philanthropic, and special events and programs.
Our steadfast work ethic and our emphasis on building positive relationships will help your company put their best foot forward.
A well-optimized press release is an extremely effective marketing tool. Press releases that are optimized with keyword-rich content are invaluable to your business, especially when they contain newsworthy information. Press releases have shown to have much importance when it comes to web site traffic, and brand-awareness.
Another important aspect of SEO public relations is reverse SEO. See our reverse SEO section to the left for more.
SEO Blogging
Creating a blog will promote your business and keep your business in its existing placement in the top ranked spot on Google. Blogs also boost online branding, and they create awareness of your service. By creating a blog and blogging on it we can emphasize and deemphasize these sites pursuant to your goals.
We will implement the latest form of interactive marketing, blogs and social media. SearchEnginePartner will blog posts in-house which will build buzz, and drive traffic to our targeted sites. We will set up a profile on every social site possible. Where ever we go we want to make sure that the blogs have a healthy index, meaning a low supplemental result rate and that the posts get indexed and stay indexed after going past the first page.
Online Reputation Management (ORM)
Most of our services fall into the Online Reputation Management realm. This is where we help you market you, online. One way to think of this is branding, or perhaps, rebranding.
Online Reputation Management is a critical part of the brand management and SEO public relations processes, specific to the internet and search engine marketing efforts. SE Partner has created a proven method for achieving strategic search engine marketing results, accomplishing either greater exposure, more controlled exposure, or both.
Investors, Review Boards, Hiring Managers, Consumers, Voters, and the public at large are now, more than ever, relying on search engine results to help guide them towards more informed decisions. SE Partner provides our clients with the ability to strategically manage their online identities.
The number of people who use the internet to learn more about you is growing rapidly. SE Partner can help you take control of your reputation, and how you are perceived.
If your company enjoys exposure on the internet, whether from social networking sites, professional online trade journals, or broad media, online reputation management is important. The number of authoritative websites that your customers, employees, and competitors can use to spread negative press about your business is increasing. Making matters worse, many journalists have become lax in sourcing their stories. ORM and reverse SEO can work seamlessly together to control the spread of bad publicity.
For more on online reputation management see: http://www.searchenginepartner.com/online-reputation-management.html
Reverse SEO?
Reverse SEO has become critical for all types of organizations. Throughout history, it has never been easier for your customers, competitors, and employees to publish items online that can have a negative impact on your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can last for years.
SEO public relations can increase your company's exposure within your search terms. On its own, an SEO PR campaign can deliver staggering results that translate directly to your business's bottom line. However, bad publicity can disrupt even the most formidable of search engine marketing campaigns.
Reverse SEO is a vital component of any SEO PR effort. It protects the integrity of your SEO public relations campaign and supports its growth. The same tools that can be used to control the top positions in Google and prevent negative press from gaining traction can seed inbound links to your website. This creates a well-rounded SEO PR campaign that is potent on multiple fronts.
Reverse SEO is a method of online reputation management specifically targeted towards reducing the rankings of negative press, which utilizes search engine marketing techniques with sound strategies, and a profound understanding of how the internet operates. It is online reputation management from an SEO perspective.
Reverse Search Engine Optimization, or Reverse SEO, is a critical part of online reputation management, and is a powerful and effective method of managing bad press online. Reverse SEO is part of the Brand Management and SEO public relations processes, specific to the internet, and online marketing efforts.
For more on our Reverse SEO process see: http://www.searchenginepartner.com/First-page-placement/reverse-seo.html
Keywords: seo public relations, reverse SEO, online reputation management |
