SearchEnginePartner's Website Analysis

Report for wyckoffchryslerparts.com
October 02, 2009 at 11:18 AM

A website grade of 60/100 for wyckoffchryslerparts.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 60% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The website wyckoffchryslerparts.com ranks 645,924 of the 1,625,754 websites that have been ranked so far.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

I. On-Page SEO

On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

A. Metadata

Metadata tags allow you to tell the search engines what your web page is about.

Page Title: Mopar, Chrysler and Jeep Auto Parts - Buy Chrysler Car Parts and Accessories Online
Meta Description: Our online parts department has Mopar, Chrysler, Jeep and much more parts and
accessories for sale. Browse our parts and accessories links and be sure to
see our Information page for answers to your questions.
Meta Keywords: mopar parts,chrysler parts,jeep auto part,chrysler accessories,buy car part
online
Page Title is too long

The maximum recommended length for page titles is 70 characters, your current page title is 83 characters.

Meta Description is too long

Your meta description should be no more than 150 characters, your current meta description is 209 characters.

Font Tags Found in HTML

We found some HTML font tags on this page. While this is not a critical issue, you should use Cascading Style Sheets (CSS) to separate your website's content from its appearance.

B. Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Total headings found: 1. See details.
C. Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.

Total images found: 6.  5 images don't have ALT text. See details.
D. Interior Page Analysis: 0 Pages Processed

We looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.

No Interior Pages Analyzed
E. Readability Level: Secondary / High School

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

II. Off-Page SEO

Off-Page SEO includes all the things you do to promote your website outside the design of the website itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indexes are all parts of Off-Page SEO.

A. Domain Info

Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.

Domain Age: 8 years, 5 months, 15 days
Time To Expiration: 6 months, 14 days

The domain for this website is set to expire in less than a year (6 months, 14 days ).
We would suggest renewing this domain with your registrar. Google and other search engines may penalize websites with domains that are set to expire soon. The reason for this is that many spam sites are often registered for short periods of time. Most registrars support paying upfront for several years and the cost is usually only about $10-$20 per year, so it is generally worth it.

Permanent Redirect Not Found

Search engines may think wyckoffchryslerparts.com and www.wyckoffchryslerparts.com are two different sites.You should set up a permanent redirect (technically called a "301 redirect") between these sites. Once you do that, you will get full search engine credit for your work on these sites.

For example, wyckoffchryslerparts.com seems to have 11,892 inbound links whereas www.wyckoffchryslerparts.com has 11,651 inbound links. By correctly configuring a permanent 301 redirect, the search rankings might improve as all inbound links are correctly counted for the website.

B. Google PageRank: 1

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important." - From Google

C. Google Indexed Pages: 472

This number is the approximate number of pages on wyckoffchryslerparts.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

D. Last Google Crawl Date: September 28, 2009 @ 04:58 PM (GMT)

Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.

E. Traffic Rank: Top 6.82 %

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

Your website has an Alexa rank of 1,910,173 which is in the top 6.82 % of all websites.

F. Inbound Links: 11,892

One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

G. DMOZ Directory: Found

wyckoffchryslerparts is listed in DMOZ.

DMOZ, The Open Directory Project, is the largest and most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

H. Yahoo! Directory: No Entry Found

wyckoffchryslerparts is not listed in the Yahoo! Directory.

The Yahoo! Directory is a web directory which rivals the DMOZ Open Directory Project in size. We recommend that every business have a listing in the Yahoo! Directory.

I. ZoomInfo: No Entry Found

wyckoffchryslerparts is not listed in the ZoomInfo directory.

ZoomInfo is a business directory and search engine, with profiles on more than 37 million people and 3.5 million companies.

III. Blogosphere

Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

A. Blog Analysis

Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.

Blog Not Found

B. Blog Ranking: Not Ranked

Technorati is a popular blog directory service. It measures the popularity of a given blog as compared to all other sites that have been submitted to its system. We did not find this blog in the Technorati system. You should sign up and submit your blog on technorati.com, it's free.

IV. Social Mediasphere

Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.

A. del.icio.us bookmarks: 0

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary

Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your website.

The website wyckoffchryslerparts.com has 0 articles submitted to digg.com. These articles received a total of 0 diggs (votes) and 0 of these articles made it to the front page of digg.com.

V. Converting Qualified Visitors to Leads

Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual customers. There are a number of ways to increase your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually customers.

A. RSS Feed: Not Found

RSS is an industry standard syndication approach that allows users to 'subscribe' to your blog so that they are automatically notified when new content is posted. There are a variety of free RSS applications available that let site visitors subscribe and consume content.

Though it is possible this site has RSS elsewhere on the site, it is best to make the feed discoverable on the home page itself.

B. Conversion Form: Not Found

The web page does not seem to contain any type of signup form where visitors can subscribe to a newsletter or future updates.

We would suggest adding some type of simple subscription form (at a minimum) that allows users to get email updates. This is a great way for visitors to express their interest in the company and it's offering and for the business to stay in touch. Though RSS usage continues to increase, email is still what a majority of site visitors know and understand.

VI. Competitive Intelligence

SearchEnginePartner doesn't stop at your website. You can also track competing websites and see how they're doing, including what they are doing better than you.

A. Keyword Grader
Keyword Estimated Monthly Search Volume wyckoffchryslerparts.com rank wholesalemopar.com rank autotrucktoys.com rank
mopar parts 5,907 20 N/A N/A
chrysler parts 3,204 10 N/A N/A
jeep auto part 170 7 N/A N/A
B. Competing Websites
Site Website Grade Google Page Rank Google Indexed Pages Traffic Rank Blog Rank Inbound Links del.icio.us Bookmarks
wyckoffchryslerparts.com 60 1 472 1,910,173 Not Ranked 11,892 0
wholesalemopar.com 75 2 124 653,984 Not Ranked 620 0
autotrucktoys.com 93 4 3,110 81,350 Not Ranked 9,063 0