SearchEnginePartner's Ranking Report

Report for australiasouvenir.com

December 30, 2009 at 12:51 PM

The website australiasouvenir.com ranks 116,210 of the 1,915,930 websites that have been ranked so far.

A website grade of 77/100 for australiasouvenir.com means that means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 77% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.

I. On-Page SEO

On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

A. Metadata

Metadata tags allow you to tell the search engines what your web page is about.

Page Title Australian Souvenirs, Australia Gifts & Gift Shop Online | Australiasouvenir.com
Meta Description Australian boomerangs, plush toys, clip on, t-shirts and more! FREE SHIPPING for orders over $100 AUD. Shop for an souvenirs bargains today!
Meta Keywords australian souvenirs,gifts,souvenirs,souvenir,australia,gift shop,australia souvenir,australia souvenirs,australia gifts,sydney souvenir store,australia
gift,souvenir shop,australia shop,australia merchandise,handmade gift,stationary,wallets,handbags,shopping bags,travel bags,plush toys,keyrings,kitchenware,clocks,desktop,australia jewellery,australia jewelry,australia bag,handbags australia,keyring,boomerangs,kangar
Page Title is too long

The maximum recommended length for page titles is 70 characters, your current page title is 80 characters.

Title Relevancy: 66%

High Number Of Meta Keywords

The web page has 42 keywords in its metadata.

We believe that though the search engines don't weigh keywords as heavily as they used to, they're still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. We would suggest keeping the keywords to 10 or less. Currently, this page has 42 keywords in its metadata.

Relevancy: 70% relevant.

B. Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Total headings found: 4. See details.
C. Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.

Total images found: 78 , 36 image(s) don't have ALT text. .See details.
Too Many Images Found.

Having many images on the web page means the user has to wait longer to view your page. This web page has 78 images.

It's usually better to have fewer or smaller images. Sometimes simply resizing your images will make them smaller in size, and your web page will load faster.

D. HTML Validator : 107 Errors, 1 warning(s)

We looked at the coding of your home page and found 107 Errors and 1 warning(s) when run as XHTML 1.0 Transitional.

Document Outline

Below is an outline for this document, automatically generated from the heading tags (<h1> through <h6>.)

Using org.apache.xerces.parsers.SAXParser Exception net.sf.saxon.trans.XPathException: org.xml.sax.SAXParseException: The entity name must immediately follow the '&' in the entity reference. org.xml.sax.SAXParseException: The entity name must immediately follow the '&' in the entity reference.

If this does not look like a real outline, it is likely that the heading tags are not being used properly. (Headings should reflect the logical structure of the document; they should not be used simply to add emphasis, or to change the font size.)

E. Readability Level : Primary / Elementary School

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

II. Off-Page SEO

Off-Page SEO includes all the things you do to promote your website outside the design of the website itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indexes are all parts of Off-Page SEO.

A. Domain Info

Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.

Domain Age 7 months, 9 days
Time To Expiration 5 years, 4 months, 21 days
Congratulations! This domain is registered for more than one year.

Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site.

B. Google Page Rank : 2

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important." - From Google

C. Google Indexed Pages : 325

This number is the approximate number of pages on australiasouvenir.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

D. Last Google Crawl Date : December 24, 2009 @ 10:24 PM (GMT)

Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.

E. Traffic Rank : Top 1.477 %

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

Your website has an Alexa rank of 459,330 which is in the top 1.477 % of all websites.

F. Inbound Links : 45

One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

SearchEnginePartner software can help you analyze yours and your competitor's inbound links.

G. DMOZ Directory : No Entry Found

australiasouvenir is not listed in the DMOZ directory.

DMOZ, The Open Directory Project, is the largest and most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

H. Yahoo! Directory : No Entry Found

australiasouvenir is not listed in the Yahoo! Directory.

The Yahoo! Directory is a web directory which rivals the DMOZ Open Directory Project in size. We recommend that every business have a listing in the Yahoo! Directory.

III. Blogsphere

Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.
SearchEnginePartner software includes an easy to use blogging system that will help your blog start to drive more leads and customers to your business.

A. Blog Analysis

Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.

Blog Found

Blog URL: #/


B. Blog Grade : 41

Blog Grader is a free tool developed by SearchEnginePartner, similar to Ranking Reports but specifically for blogs.

Your Blog Grade of 41 is based on a measurement of the traffic levels to your blog and the number and quality of links pointing at it.

IV. Social Mediasphere

Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.
SearchEnginePartner's social media tool will help you see what people are saying about your business and industry and allow you to get involved in the conversation easily and efficently.

A. del.icio.us bookmarks : n/a

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary

Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your website.

The website australiasouvenir.com has 0 articles submitted to digg.com.

V. Converting Qualified Visitors to Leads

Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual customers. There are a number of ways to increase your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually customers.
SearchEnginePartner software includes easy to use conversion analysis and improvement reporting.

A. RSS Feed : Found

An RSS feed was detected in this web page. The feed link was correctly setup so that it can be auto-detected by feed readers and contemporary browsers. The feed URL for this site is #/rss.php?action....

B. Conversion Form : Found

We found at least one web form on your website.

VI. Competitive Intelligence

SearchEnginePartner doesn't stop at your website. You can also track competing websites and see how they're doing, including what they are doing better than you.
SearchEnginePartner software includes easy to use competitors tracking tools.

A. Competing Websites
Site Website Grade Google Page Rank Google Indexed Pages Traffic Rank Blog Grade Inbound Links del.icio.us Bookmarks
australiasouvenir.com 77 2 325 459,330 41 45 n/a
www.souvenirsaustralia.com 57 3 171 1,340,737 72 58 2
www.australiagift.net 96.2 4 176 441,792 68 646 4
www.australiansouvenir.com 46 0 5 6,767,024 Not Graded 366 n/a